BMW Day
Where and When
Aug 16, 2026, 9:00 AM
Larz Anderson Auto Museum, 15 Newton St, Brookline, MA 02445, USA
All the Details
Registration will open on 2/20/2026 at 10AM to Museum Members. Registration will open to the general public on 2/22/2026 at 10AM
Come and be a part of the ongoing tradition of BMW Day at LAAM! Immerse yourself in a relaxed event dedicated to celebrating all things Bimmers. This is an informal event with no judging of the vehicles – this event reserved for genuine appreciation of BMWs.
New Member Perk 🎉: Starting in 2026, Museum Members will receive exclusive access to vehicle registration for Lawn Events 48 hours before it opens to the public. Members will also receive a discount on online vehicle registration. To redeem these benefits, you must be logged into the account associated with your membership. For assistance, please contact us. Not valid for Club events or day-of registration
Car registration, online:
Driver only • $30 (Museum Member, $25)
Driver + 1 passenger • $40 (Museum Member, $35)
Driver + 2 passengers • $50 (Museum Member, $45)
Driver + 3 passengers • $60 (Museum Member, $55)
Car registration, day-of:
Driver only • $40
Driver + 1 passenger • $50
Driver + 2 passengers • $60
Driver + 3 passengers • $70
Please note: Museum members must still pay the car registration fees.
Car Registration includes admission to the Lawn Event and the Museum.
JUST WANT TO SPECTATE?
Spectator tickets never sell out.
You must purchase them at the front gate the day of.
We accept Cash, credit/debit cards, and Apple Pay.
Spectator tickets are not available in advance.
Spectator admission: (Day-of only!)
Adults • $15
Children 6-12 • $10
Students • $10
Seniors • $10
Children under 6, free
Museum members, free.